Podcast Guest
Have Greg Rosner
on your show.
Founder of PitchKitchen. Author of StoryCraft for Disruptors and the upcoming Tell The Truth: StoryCraft in the Age of AI. Creator of the Magnetic Messaging Framework and the AI Brand Twin. Greg calls himself a messaging therapist for B2B founders, and he brings strong, tested takes on why the best story wins the deal.
Invite Greg
Talking Topics
Seven conversations your audience hasn't heard.
Why Weaker Competitors Keep Winning
The best product loses to the best narrative more often than founders want to admit. Greg breaks down the narrative gap: what the winning company said, what the losing company said, and how a buyer actually chose between them.
AI-Parmesan: Sprinkling AI on a Weak Message
Every B2B homepage now says AI-powered. Greg named the plague AI-Parmesan: grating buzzwords over a narrative that was never cooked. He shows how to tell the difference between a real AI story and seasoning.
Perspective Is the Moat
AI brought the cost of content to zero, so volume stopped being a strategy. What's left is perspective and lived truth. Greg makes the case that the founder's actual point of view is now the scarcest asset in marketing.
The AI Brand Twin
Most companies let AI write from a context vacuum, then wonder why everything sounds the same. Greg walks through training an AI on a documented business bible so it writes like the company actually thinks.
Getting Recommended by ChatGPT
Buyers now ask AI engines who to hire before they ever search. Greg runs a weekly public teardown scoring real B2B homepages on whether AI can understand and recommend them, and he brings the receipts.
Running an AI Workforce as a Solo Founder
Greg runs his consultancy with a team of eight named AI agents handling research, outreach, publishing, and operations. A practical, no-hype account of what an AI workforce really does all day and where humans stay in charge.
Messaging Therapy: Extracting the Founder's Truth
Agencies polish words. Greg calls his work messaging therapy because the real message already lives in the founder's head, unspoken. He explains how to pull it out, test it, and turn it into a narrative a whole company can say.
For Hosts
What you get when Greg says yes.
He does the homework
Greg listens to your show before the recording and arrives with angles shaped for your audience, in their vocabulary. No canned talking points.
Stories, never platitudes
Real client situations, named frameworks, and concrete analogies. Ask him about parmesan on a weak narrative and see what happens.
Broadcast-ready setup
Professional mic, camera, and lighting from a quiet home studio. Comfortable on video, audio, or live formats.
He promotes the episode
Every appearance goes out to Greg's LinkedIn audience of B2B founders and gets a permanent link on pitchkitchen.com.
Past Appearances
Greg on other people's mics.
August 2026
Enabling Buying with Paul Kirch
Episode publishing soon
April 2022
More 2 Marketing
Buzz Media Group
May 2021
New Books in Business, Management, and Marketing
New Books Network, 65 minutes
June 2020
AMP Up Your Digital Marketing with Glenn Gaudet
On prospect-centered sales presentations
Episode 44
The BullsEye Guy with Stephen Meade
On fixing sales decks and self-centric homepages
Real-Time Outsource
The Be Real Show
The PitchKitchen origin story
Short Bio
Read this one on air.
Greg Rosner is the founder of PitchKitchen, a B2B messaging consultancy, and the author of StoryCraft for Disruptors. He spent decades building sales presentations for enterprise companies before deciding the real problem was upstream: the story itself. Today he works as a messaging therapist for B2B founders, extracting the truth they can't articulate and turning it into a narrative their whole company can say out loud. He created the Magnetic Messaging Framework and the AI Brand Twin, and he publishes a weekly public teardown scoring real B2B homepages on whether AI engines can understand and recommend them.
Want this energy on your show?
Email Greg directly and name the episode idea you'd want to record. He reads everything and usually replies within a day.
[email protected]