PitchKitchen
The first MCP for B2B messaging · August 2026

The Test Kitchen

PitchKitchen’s MCP server. Connect it to the AI you already use (Claude, ChatGPT, Cursor, Claude Code) and it does three things, depending on who you are.

Add to Claude

One URL for everyone. Members add their key to it. Setup takes two minutes: guides below.

Three doors. Pick yours.

1Anyone

Free

Score your homepage.

  • ·Paste https://mcp.pitchkitchen.com into your AI. No key, no signup.
  • ·3 Brand Signal Scores a month.
  • ·You get: the grade, your top failing criteria, and the biggest single fix.

See Door 1 ↓

2Clinic members

Included in the AI Workforce Clinic

Get the whole kitchen.

  • ·You get a personal URL with your key.
  • ·It unlocks the full 19-criteria breakdown with fixes, all 31 Magnetic Messaging Framework templates, and every station on the Line.
  • ·Same URL as everyone else, plus your key.

See Door 2 ↓

3Sprint clients

90-Day Magnetic Messaging Sprint

Own your own kitchen.

  • ·You get a private server built for your company.
  • ·Your Magnetic Messaging Framework, installed as an AI Brand Twin your whole team connects to.
  • ·Not a membership. A deliverable of the Sprint.

See Door 3 ↓

1Door 1 · Anyone · free

Brand Signal Score

Ask your AI to score a homepage. The Test Kitchen reads the page the way an AI engine does, checks it against 19 criteria, and returns a grade. Free tier: 3 scores a month, summary only.

Things to type once it’s connected (tap to copy):

What comes back (sample)

Brand Signal Score

71/100

Grade

C+

Failing

✕ Cover-the-Logo Test✕ Named Problem First✕ Proof & Receipts

Biggest single fix

“Your first screen describes your software. It never names the problem your buyer wakes up with.”

Members get all 19 criteria with evidence and fixes. Free gets the summary above.

2Door 2 · Clinic members

Full breakdowns, the framework, and the Line

Members of the AI Workforce Clinic for Business Owners get a personal URL with their key. Paste it instead of the public one and three things unlock:

Unlock a

The full Brand Signal breakdown

All 19 criteria, each with a score, the evidence from your page, and the fix direction. 10 scores a month.

Unlock b

All 31 Magnetic Messaging Framework templates

Every section of the framework, each with Greg's drafting notes, so you can repair what the score failed.

Unlock c

The Line: every station, included

The 6 trained AI agents that run PitchKitchen every day, packaged as job charters your own AI runs. Hire one by typing a sentence.

The Line · v1.1

released 2026-08-17 · your AI workforce, included
June, who runs The Content Station at PitchKitchen

The Content Station

Runs at PitchKitchen as June

Writes three answer-engine-optimized articles a day against a prioritized queue, every one carrying a point of view an outsider couldn't fake.

Tara, who runs The Signal Station at PitchKitchen

The Signal Station

Runs at PitchKitchen as Tara

Scans the social web overnight for your ICP's pain signals and hands you three ship-it picks by noon.

Sara, who runs The Outreach Station at PitchKitchen

The Outreach Station

Runs at PitchKitchen as Sara

Works the people who already raised a hand and went quiet... a follow-up queue that fills itself, five personalized drafts a morning, every send approval-gated so nothing leaves without you.

Nora, who runs The Network Station at PitchKitchen

The Network Station

Runs at PitchKitchen as Nora

Mines your first-degree LinkedIn network for warm prospects and works replies toward a booked call.

Vera, who runs The Visitor Station at PitchKitchen

The Visitor Station

Runs at PitchKitchen as Vera

Watches who hits your site, filters to your ICP, and drafts a creep-free touch you approve before it goes anywhere.

Bob, who runs The Ops Station at PitchKitchen

The Ops Station

Runs at PitchKitchen as Bob

Keeps the house standing: nightly backups, service watch, drift checks, everything green by 5am.

The Lifecycle Station, in training

The Lifecycle Station

Nurture and lifecycle email

In training. New stations drop for members first.

The Back Office Station, in training

The Back Office Station

Admin, accounts, invoicing

In training. New stations drop for members first.

Every station ships as a versioned edition. Your copy never changes under you. When a station learns something new at PitchKitchen, members get the next release.

Join the ClinicAlready a member? Your key came in your welcome email. Paste your personal URL and go.
3Door 3 · Sprint clients

Your own AI Brand Twin

Doors 1 and 2 run on PitchKitchen’s kitchen. Sprint clients get their own. During a 90-day Magnetic Messaging Sprint we extract your story, build your Magnetic Messaging Framework, and install it as your company’s AI Brand Twin: a private server with your narrative inside, so everything your team’s AI writes comes out sounding like you.

These are the prompts their teams use every day:

Talk about a Sprint

Setup

Two minutes, one URL.

Add to Claude

Works with Claude, ChatGPT, Cursor, Claude Code, and any MCP-compatible AI.

30-second setup guides

ClaudeChatGPTCursorClaude Code
Claude+
  1. Open Claude, then Settings, then Connectors.
  2. Click Add custom connector.
  3. Paste https://mcp.pitchkitchen.com and click Add.
  4. In any chat, open the + menu, turn on The Test Kitchen, and ask for a score.

Clinic members: paste https://mcp.pitchkitchen.com?key=YOUR-KEY instead, so your member key rides along.

ChatGPT+
  1. Open Settings, then Apps and Connectors, then Advanced settings, and turn on Developer mode.
  2. Back in Connectors, click Create.
  3. Name it The Test Kitchen, paste https://mcp.pitchkitchen.com, set authentication to none, and save.
  4. Start a chat, enable the connector, and ask for a score.

Clinic members: use https://mcp.pitchkitchen.com?key=YOUR-KEY as the server URL.

Cursor+
  1. Open Cursor Settings, then Tools and MCP, then New MCP server.
  2. Add this entry: {"mcpServers":{"test-kitchen":{"url":"https://mcp.pitchkitchen.com"}}}
  3. Save. The three tools show up in the agent's tool list.

Clinic members: add "headers":{"Authorization":"Bearer YOUR-KEY"} inside the test-kitchen entry.

Claude Code+
  1. Run: claude mcp add --transport http test-kitchen https://mcp.pitchkitchen.com
  2. Start Claude Code and ask it to score a homepage.

Clinic members: add --header "Authorization: Bearer YOUR-KEY" to that command.

The endpoint is https://mcp.pitchkitchen.com (or https://mcp.pitchkitchen.com/mcp, same thing). Any client that takes a remote MCP URL takes this one.

Straight answers

Straight answers.

What's an MCP?
MCP (Model Context Protocol) is the open standard that lets AI assistants connect to outside tools. The Test Kitchen uses it to put PitchKitchen's methodology and agent roster inside whatever AI your team already works in. Shipped August 2026.
Can it touch my website?
No. It reads a page only when you ask for a score, and it can't change anything, anywhere.
Who sees my scores?
You. Scores aren't shared with other members, and they aren't published.
When I install a station, whose AI does the work?
Yours. A station is a complete job charter your own AI runs, on your accounts, under your approval gates. Nothing runs on our machines except the tools on this page.
What do the free scores include?
Your grade and your top failing criteria. The full breakdown, the framework, and the Line are part of the AI Workforce Clinic for Business Owners.

One URL. Three doors.

Add to Claude

The Sprint·The Clinic·pitchkitchen.com