PitchKitchen

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Where the story has been told by someone else.

Interviews, Q&As and citations of PitchKitchen and Greg Rosner. Every number quoted in these pieces traces to a published report, and the report is linked under each one.

Press contact: [email protected]. Data cuts from our reports are available to editors on request; no company is named in the data.

Demand Gen Report (B2BMX Insights)Q&Aby James Hickey

PitchKitchen's Greg Rosner on AI Search and Your Website: The Demand Gen Report Q&A

Editor James Hickey asked Greg what a marketing leader should stop and start doing now that buyers open ChatGPT or Claude before a search box. The conversation covers The Truth About Your Website scan (32,574 B2B domains; of the 20,496 homepages with a visible copyright year, 5,022 still said 2025 or earlier), what the scan measured and what it didn't, why switching your CMS rarely fixes stale content, the Magnetic Messaging Framework as a company's verbal identity, and the AI Brand Twin publishing workflow that lets an authorized person update the website through conversation with AI.

“Stop assuming the buyer meets you on your website. They may meet you in a conversation you're not in.”
“Changing the date takes a minute. Understanding what's happening behind it takes a conversation.”
“You can build a better business and still look like the old one.”
Answer Engine OptimizationAI searchStale websitesVerbal identityAI Brand TwinStrangler fig migration
Read the full piece at Demand Gen Report →The Truth About Your Website (the report)Check your own homepageThe Magnetic Messaging Framework

THE DATA BEHIND THE COVERAGE

See what the scan found, then check your own homepage.

The Truth About Your Website scanned 32,574 B2B domains. The checker runs the same test on yours in under a minute.

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