How we use AI to prepare for better sales conversations.
Use AI to handle the research so you can spend the conversation understanding what your buyer needs.
Put the preparation to work.
Before the call
Let AI gather the company context. Check the sources. Walk in ready to ask about the part you can't learn from a website.
During the call
Listen for what the buyer needs to change. Use your preparation to ask a better question, then give the person room to answer.
After the call
Review the transcript for questions you left unanswered and commitments you made. Check the evidence before you follow up.
What does a buyer understand before they meet you?
In the episode, Greg describes prospects arriving after researching PitchKitchen with AI. They already knew about the business. The conversation could move into fit and trust.
Your website gives those buyers something to work with. Make the customer, the problem and your difference easy to understand.
How clearly does your homepage explain your value?
Start with the free Brand Signal Score.
Score your homepage ↗