Resources
Everything we use in the Clinic, in one place. Start with the guide for your workbench, then work through the twelve shifts that turn AI into useful work.
Start here
Tool-specific guides
Claude for Newbies: a business owner's guideUsing Claude? This plain-English guide for busy business owners covers what it is, what it costs, where it lives, how to talk to it, what it's good and bad at, and ten things to try this week.Claude 101 for B2B Founders and CMOsThe PitchKitchen take. The five surfaces, Projects, layering your voice on your strategic narrative, what it costs, and whether your data is safe.
Keep up with the space
People to follow in AIA growing list of people worth following to learn how AI is actually being used. Follow them, subscribe, and take the gold.Use it this week
The MMF Lite WorksheetOwn your story so your AI can use it. Answer thirteen questions about your business and turn them into the Narrative File every worker reads first.The Clinic Prompt PackThe copy-paste instructions the room keeps asking for: self-review loops, goal briefs, clarifying questions, and the moves that make AI check its work.The AI Worker GalleryReal AI workers built by business owners, to spark your next one. My own eight-worker crew, plus what members shipped this month.Feed your AI a library, not a landfillHundreds of PDFs and your tokens vanish? Give your AI a searchable library so it reads only what it needs, for pennies.
The twelve shifts
01Ask AI firstDefault to AI before you default to Google, your inbox, or a meeting. Build the reflex.02Context is everythingWhat you get out is set by the context you put in. Garbage in, garbage out.03Ask for clarifying questions and rationaleMake AI ask before it answers, and show its reasoning. That's where the good stuff is.04Lead with the goalStart from the outcome you want, not the task in front of you. Work backwards.05Treat AI like a new hireCoach it the way you'd coach a sharp new VP. Standards, feedback, expectations.06Clone your own thinkingGet your judgment and decision patterns out of your head and into a model that thinks like you.07Build AI feedback loopsDraft, grade, improve. Wire the loop so the work gets better without you in the middle of every step.08Document what you repeatAnything you explain twice becomes a reusable, AI-runnable playbook.09Run AI workersMove from one assistant to a workforce doing real jobs in parallel.10Cross the chasmConnect AI to your real tools so it does the work, not just suggests it.11Amplify what you already doPoint AI at the highest-leverage thing you already do well, and multiply it.12Skepticism by defaultNever ship what AI hands you without hunting the lie. Trust, then verify.
Want to put these to work live, with other business owners?
Join your first Clinic free →