Resources
Everything we point the cohort to, in one place. New here? Start with Claude 101, then work through the twelve shifts that change how a CEO uses AI.
Start here
Claude for Newbies: a CEO's guideNever opened Claude? Start here. A plain-English walkthrough for busy executives: what it is, what it costs, where it lives, how to talk to it, what it's good and bad at, and ten things to try this week.Claude 101 for B2B Founders and CMOsThe PitchKitchen take. The five surfaces, Projects, layering your voice on your strategic narrative, what it costs, and whether your data is safe.
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People to follow in AIA growing list of the people worth following to learn AI as a CEO. Follow them, subscribe to their newsletters, and take the gold.The foundation
Configure your Claude stackThe foundation. Set up Claude Code, Claude as coworker, Claude Dispatch, and Claude Design side by side.The twelve shifts
Ask AI firstDefault to AI before you default to Google, your inbox, or a meeting. Build the reflex.Skepticism by defaultNever ship what AI hands you without hunting the lie. Trust, then verify.Context is everythingWhat you get out is set by the context you put in. Garbage in, garbage out.Ask for clarifying questions and rationaleMake AI ask before it answers, and show its reasoning. That's where the good stuff is.Lead with the goalStart from the outcome you want, not the task in front of you. Work backwards.Treat AI like a new hireCoach it the way you'd coach a sharp new VP. Standards, feedback, expectations.Clone your own thinkingGet your judgment and decision patterns out of your head and into a model that thinks like you.Build AI feedback loopsDraft, grade, improve. Wire the loop so the work gets better without you in the middle of every step.Document what you repeatAnything you explain twice becomes a reusable, AI-runnable playbook.Productive with AI agentsMove from one assistant to a team of agents doing real work in parallel.Cross the chasmConnect AI to your real tools so it does the work, not just suggests it.Amplify what you already doPoint AI at the highest-leverage thing you already do well, and multiply it.
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