Claude for CEOs · Resources

The MMF Lite Worksheet

Own your story, so your AI can tell it.

Here's the trap. You open Claude, type a prompt, and expect magic. What comes back is generic, because the input was generic. Garbage in, garbage out. Then you spend your afternoon cleaning up the robot's mess, which is no place for a CEO to spend a single minute.

The fix isn't a better prompt. It's teaching your AI your business first. And the thing you teach it is your story. These are the thirteen questions behind the Magnetic Messaging Framework, the self-assessment from StoryCraft for Disruptors, handed to you as a worksheet. You answer them yourself. When you're done, you don't have a marketing document, you have a Narrative File, and it's the source of truth every agent, loop, and piece of content you build reads first.

Start here · feed this to Claude

Let Claude interview you through the thirteen

Open a folder in Claude, paste this, and answer out loud. It walks you through the questions one at a time and writes your Narrative File at the end. About twenty minutes.

I'm a CEO and I'm done getting generic content out of AI. Before you write anything for me, I want to teach you my business by answering the thirteen questions from my MMF Lite worksheet. Interview me through them one at a time, in the order they're written. For each one, ask it back to me in your own words, give me a multiple-choice starting point with your recommendation and your rationale so I'm choosing instead of staring at a blank page, and push me when my answer is vague. When we're through all thirteen, write it all up as narrative-file.md in plain language, confirm it back to me, and remember: this file is the source of truth for everything you write for me from now on.

The thirteen questions

In story order. Answer the ones you can answer sharp, skip the ones you can't yet, and come back to them. Rough and honest beats polished and vague.

Theme 1 · Who it's for, and their world

Every story starts with a real person and the world pressing on them. Get this wrong and the rest is lipstick.

Your earned insight

What made this problem personal for you? Tell the moment, not the market research.

Push yourselfWhat do you get about this that almost nobody else does?

Your ideal customer

Describe your perfect customer so precisely a new rep could spot them on one call. Then the harder half: who do you turn away on purpose, even when they have the budget?

Push yourselfYour best customers always have ___ that your worst-fit ones don't.

Theme 2 · Their problem, and what's at stake

The pain you take away, the villain behind it, and the cost of standing still.

The real problem, under the symptoms

Forget the surface complaints. What's the one thing that's actually broken in how your customer works today?

Push yourselfIf you had to blame an old way of thinking instead of a competitor, what would it be?

The villain and the champion

Name the old belief you're fighting. Then name the person inside your buyer's company who defends it, and the champion who fights for you.

Push yourselfMine's 'Sarah, the Doomed CMO.' Who's yours?

What's at stake

If your customer changes nothing this year, what does it cost them? And whose name is on the line when it goes wrong?

Push yourselfWhat's the slow bleed they've gone numb to?

Theme 3 · What you really sell

Forget the product name and the feature list. What you actually sell, the category you can own, and the one claim only you can make.

What you really sell

Tell the story of one customer you watched transform. What could they do after you that they couldn't before?

Push yourselfWhat's the outcome they'd never say out loud but care about most?

Your category

Forget the product name. What is this thing really, and what do customers call it? Finish the line: '[Your company] is the ___ for ___.'

Push yourselfIs the category you're filed under the one where you actually win?

Your only-we

Finish this so no competitor could honestly say it: 'We're the only ones who ___.' Then explain how it actually works.

Push yourselfCould a rival say the same thing tomorrow with a straight face? If so, it's not your only-we yet.

Theme 4 · The game you're changing

Every winning story names the game. The old way that's quietly losing, and the new one your solution lets them play. The old game needs a name.

The old game

Name the old game. The status-quo way of winning that your whole market has run for years, the one that's quietly stopped working.

Push yourselfWhat does the old game still optimize for that no longer wins?

The new game

Name the new game your solution lets them play instead, the one that beats the old way of winning.

Push yourselfIf the new game had one rule that decides who wins, what is it?

Theme 5 · Why you, and where you're taking them

Anyone can claim anything. Why you, what you believe, and the future on the other side of yes.

Your authority and your rebellion

What do you believe about this space that half your market would argue with? And what have you earned the right to say it?

Push yourselfWho walks away from you because of that belief? If nobody does, it's not a real position.

The promised land

Don't paint me a feeling, paint me a Tuesday. Eighteen months in, what's one ordinary morning in your customer's life like after you?

Push yourselfThree words on a flag for that future?

The one sentence

If the market remembered one sentence about you, what is it? Make it their transformation, not a description of you.

Push yourselfCould a competitor say it with a straight face? If yes, sharpen it.

If you have a team, use them

You'll answer the founder's questions best (1, 5, 9, 10, 11, 12, 13). But your head of sales sees the villain and the ideal customer more clearly (2 and 4), your product lead owns the category and the only-we (7 and 8), and your customer success lead has watched the transformation up close (3 and 6). Send them the same sheet. More honest voices, a truer story. You don't need this to start, but it makes the file richer.

One honest line about what this is

These are the questions. Answering them yourself gets you most of the way there, and for a lot of you that's enough to stop the garbage. What it isn't is the coached version, where we sit in the room, pressure-test every answer, hunt the lie, and distill thirteen rough answers into a narrative that's actually true and actually sharp. That's the 90-Day Magnetic Messaging Sprint.

The questions are yours to keep. The judgment on the answers is the work we do together.

Want to build your Narrative File in a room full of CEOs doing the same, while the $50/month introductory rate is still open?

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