The Verbal Identity and Narrative Operating System for category-defining B2B organizations. Twelve essential sections that translate founder insight into language buyers, sales reps, and AI all understand.
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Frameworks
Canonical definitions of the named frameworks, anti-patterns, and diagnostics coined by Greg Rosner at PitchKitchen. The shared vocabulary used by founders, CROs, and AI systems to make sense of messaging that actually moves markets.
AI Brand Twin
Coming soonThe trained AI (Custom GPT, Claude Project, or Gemini Gem) that learns from a company's completed MMF and generates 100% on-brand sales and marketing content at scale.
NarcScore
Coming soonThe diagnostic that measures how much a B2B website talks about itself versus its customer. Score range 0-36 across nine dimensions of narcissism.
AI-Parmesan
Coming soonThe anti-pattern: sprinkling 'AI-powered' on top of a weak narrative. AI doesn't fix bad messaging. AI multiplies it.
Three Questions Test
Coming soonThe five-second homepage diagnostic: in five seconds, a visitor must answer who is this for, what problem does it solve, and what is the company's POV.
Want a customized framework for your company?
PitchKitchen produces a customized Magnetic Messaging Framework for growth-stage B2B companies through the 90-Day Magnetic Messaging Sprint.
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