Live weekly sessions · for founders & owners

Stop building agents. Start hiring AI employees.

Everyone's talking about agents. The CEOs in this room are staffing a workforce ... AI employees with names, job descriptions, and real work, woven into the business and the life around it. Once a week I show you exactly how they're built. You build yours, then come back and show the room.

Join your first session free →Subscribe to the cohort · $100/mo →

Show up. See what's possible. No commitment.

Want this for your whole team? Book a 30-minute fit call →

“I've taken courses on LinkedIn Learning and Anthropic just to get a lay of the land. But this, in 10 minutes or less, was super helpful. I'm blown away ... and I'm definitely signing up.”

NatalijaJoined live from the workshop

Michele King, President of Rhinotrax Construction

“Great content. I really appreciate you doing the demo on setting up the AI agent for my construction company!”

Michele King, LEED APPresident, Rhinotrax Construction

This isn't theory

What members built in the last 30 days

Martial arts school owner

Went from "what's a token?" to five AI employees. One runs marketing. One runs cost-benefit on spending decisions. One manages her priorities and life balance. The newest is coaching her through a hard conversation with her business partner. A workforce woven into the business and the life around it.

Design studio owner

Had 900 screen recordings sitting in a folder she called the Wild West. Her AI organized the whole library, turned it into SOPs right as she onboarded two new humans, and now she's building her operations employee. Her words: "If I had another me, how much could I get accomplished? And we literally can build one."

Law firm founder

Thirty years of expertise trapped in Gmail. She's mining the archive into a knowledge base in her own voice ... drafting replies the way she'd write them, headed toward a client-facing assistant. Her client portal, built in a weekend, is already live and in use.

Roofing company owner

Has the same insurance-claim conversation over and over. He wired his CRM, photo app, and Drive together (tag a lead once, everything creates itself), and now he's training an AI video clone of himself to turn those repeated conversations into an on-demand FAQ video library.

FEMA flood-adjusting leader

Training an AI employee on thousands of past claims so his crew of 50 gets instant first-pass claim reviews and answers, with only the complicated cases escalating to him.

Consulting firm founder

His AI chief of staff drafts and sends email now ... it introduced itself to three of his AI-curious customers and corresponds with them directly, with the important sends reviewed before they go.

“What would we be if we could scale our own minds? I always say, if I had another me, how much could I get accomplished? And we literally can build one.”
A member, live in the room, last Friday

The workforce isn't the point. The freedom is. One member is using hers to take back a half day every week with her kids. Isn't that the point of AI in the first place ... to be more human with the people we love?

Your 26-year-old developer is talking about AI agents. You're nodding along.

You're a CEO. You've built something real. $5M, $20M, $50M in revenue. And lately every meeting has a moment where someone half your age is talking about AI agents, and you're nodding along, making a note to figure it out later.

Later isn't working. You keep delegating the one thing that's about to reshape your whole business. You delegate it and hope. Hope isn't a strategy. You know that better than anyone.

Here's the truth. You don't need to learn to code, you're never going to. And the answer isn't “an agent” either. The answer is a workforce. AI employees with names and job descriptions ... a chief of staff, a marketer, a first-pass reviewer ... that integrate with your business, your tools, and your life. You hire them one at a time, and you need to hire the first one yourself. That's how you go from getting briefed on this to actually leading it.

I run a small group of founders and owners figuring this out together. Once a week, live. I show you exactly how an AI employee gets built ... the real details, not the hype. You build yours during the week, then come back and show the room what you made. No theory. No IT training. A workforce, one hire at a time.

Join your first session free →

Show up. See what's possible. No commitment.

Who this is for

Founders, owners, and CEOs. You run something real, whatever the size.
You know AI changes everything but you haven't built anything real with it yet.
You want to lead the shift, not just delegate it and hope.

Who this is NOT for

People who want to learn to code. You don't need to.
People who want a beginner intro-to-AI course or a certification.
People who want to watch, not show up.

What you get

Weekly live workshop

60 minutes. Recorded if you can't make it.

CEO community

Other founders figuring this out, between sessions.

Real demos

Real business problems, solved live with Claude.

Direct access to me

Ask anything between sessions.

Resources

New to Claude? Start here before your first session.

Claude 101 for B2B Founders and CMOsA plain-English guide to Claude: setting up Projects, layering your voice on your strategic narrative, and getting real leverage from AI without sounding like a bot. Free, no signup.See all cohort resources

What I actually teach in the room

Not a curriculum. Not slides. The handful of moves that get you from “AI is hype” to “I built a thing that works.” We do them live, on your real problems.

Hire your first AI employee

Start with the org chart. Ask AI to lay out every job in your business it could own, pick the first hire, and write its job description. We show you exactly how one gets built. You build yours during the week, then come back and show the room.

Stop prompting, start co-creating

The gap isn't a cleverer prompt. Open a folder, let Claude interview you about your business for half an hour, and teach it first. Then put it to work. Almost nobody does this, and it's the whole trick.

An AI employee is just a folder of files

We take the mystery out of it. An AI employee is instructions doing one specific job, powered by whatever model you plug in. Once you see how boring and simple it really is, you can't unsee it.

A thinking partner that pushes back

Not a yes-man. How to build an AI that argues with you, tells you when an idea is a bad one, and makes you sharper instead of agreeing with everything you say.

Stay skeptical, stay in control

Treat Claude like a new hire you hand the keys to one room at a time. Check its work, watch your costs, keep your own judgment in the loop. You walk out able to lead this, not just delegate it.

Plus the mindset shifts we work through together

A few shifts in how you think about working with AI. Each one is a piece of scar tissue from my own work. We work through them live, on your real problems, one at a time.

Ask AI firstDefault to AI before you default to Google, your inbox, or a meeting. Build the reflex.
Skepticism by defaultNever ship what AI hands you without hunting the lie. Trust, then verify.
Context is everythingWhat you get out is set by the context you put in. Garbage in, garbage out.
Ask for clarifying questions and rationaleMake AI ask before it answers, and show its reasoning. That's where the good stuff is.
Lead with the goalStart from the outcome and work backwards. Pour the goal in first, then build.
Treat AI like a new hireCoach it the way you'd coach a sharp new VP. Standards, feedback, expectations, keys handed over one at a time.
Clone your own thinkingGet the judgment you bled to earn out of your head and into instructions AI can follow.
Build AI feedback loopsDraft, grade, improve. Make the work check itself before it ever reaches you.
Document what you repeatAnything you explain twice becomes a reusable, AI-runnable playbook.
Productive with AI agentsFrom one assistant to a workforce, built one room at a time. Jobs, not tasks.
Cross the chasmMove from AI that advises to AI that acts, wired into the tools you already pay for.
Amplify what you already doPoint AI at your highest-leverage strength and multiply it.

Join your first session free →

Show up. See what's possible. No commitment.

What the first session looked like

A CEO who'd never opened Claude left with his first AI employee scoped for his business

He runs a medical-device company. Smart operator, real revenue, zero AI. He'd never installed Claude. He didn't know what a token was, or an agent, or why any of it mattered for his business. That's exactly who this room is for.

We started by talking. I let Claude interview him about his business, one or two questions at a time, hunting for the work that's repetitive, manual, or stuck waiting on a person. By the end of one call we'd written the job description for his first AI hire and watched the first pieces of it come together in the chat.

He left with his first AI employee scoped, a start on the build, and homework to finish it. Next week he's back to show the room what he made. That's the whole loop. Show up, see how it's done, build your hire, come back and show it.

Talk, don't type

The fastest CEOs don't type prompts. They hold down a key and talk. Messy dictation and all ... the model gets the spirit of what you mean.

Let Claude interview you

Don't show up with the perfect prompt. Let the AI ask you 20 questions and find the opportunity you're too close to see.

One employee, one job

You don't staff the whole org chart on day one. You hire one AI employee that owns one job well, and the next hire reveals itself.

Easiest lift, biggest payoff

We hunt for the move that's fastest to build and most visible once it works. We're after a real win, not a science project.

Save your seat for next week →

RSVP and I'll send you the Zoom link. Your first session is free.

Who I am

Greg Rosner, founder of PitchKitchen.

60 years old. Four kids, youngest still in diapers.

PitchKitchen is a 7-figure consultancy. Over $1M in revenue. Run solo, no team. AI is the operating model that makes it possible.

I run 3 to 7 client engagements at a time. Every client has named AI agents trained on their strategic narrative and voice. Those agents spin up websites, landing pages, sales enablement... the deliverables a marketing agency used to charge $50K for and take 90 days to ship.

I have a mission command center of eight full-time AI agents running 24/7. They have names: Tara, Sara, June, Bob, Gary, Cleo, Nora, and Vera. I built the whole thing myself, without knowing how to code.

That's the part most CEOs don't believe until they see it. You don't need a technical background. You need to know what's possible, and then you point AI at the right problems.

I've got 300+ founders and CEOs of messaging work behind me. Scars from trying to build my own version of Claude (security nightmare, burns tokens, has to be babysat). I crossed the chasm and came back with the map.

I'm not an AI guru. I'm a CEO who built the thing, and I want to show other CEOs what's possible.

Why I'm doing this

I'm doing this for two reasons. One is the pull. One is the warning.

The pull. I've seen what's possible on the other side of the chasm. Running a practice that used to require a team of 10 with 7-figure overhead, running it solo with agents. That's not theoretical. That's my day. Other CEOs deserve to see this.

The warning. CEOs who don't get into the messy middle of working with AI are going to get out-led by the ones who do. The gap between the CEO who understands what's possible and the one who delegates and hopes is going to widen fast over the next 12 to 18 months. I don't want you on the wrong side of it.

I'm part Pied Piper, part Chicken Little on this. I don't know which one I am on any given day. Both feel true.

I'm building this group because I want other CEOs and founders in the room. Not as students. As peers who get into the mess together and figure out what the next version of this work looks like.

How the pricing works

Your first session is free. Then $100/month for the weekly cohort.

Join your first session free. Try it, see if you get value. If you want to keep coming, it's $100/month for the ongoing weekly cohort.

One flat rate, everything included. Both weekly sessions, the community between them, and direct access to me. Cancel anytime, no notice required. Monthly billing, no annual lock-in.

Join your first session free →Subscribe to the cohort · $100/mo →

Your first session is on me. Show up, see what's possible. When you're ready to keep coming, it's $100/month. Cancel anytime once you've joined ... no questions asked, no notice period.

For teams

Want this for your whole team?

The cohort is for you. This one is for the people you lead. Three working sessions over a month, run on your team's real work, with homework in between.

Everyone leaves with AI actually doing part of their job. Your company leaves with a Narrative File ... the one document that teaches every AI tool you touch who you are, so it stops guessing.

From $1,500 per person· five-person minimum

Book a 30-minute fit call →

CEOs figuring out AI together. That's the whole thing.