Alternatives to Chasm Group

Yes — for the right buyer. Chasm Group is the original tech positioning consultancy, founded on Geoffrey Moore's seminal 'Crossing the Chasm' framework. If you're launching a disruptive technology innovation and need to navigate the gap between early adopters and mainstream pragmatists, the methodology is genuinely powerful and Moore is one of the most respected names in B2B tech strategy. The catch: Moore is now Chairman Emeritus, so direct engagement with him is rare. The work is also strategy and framework focused — no rebuilt homepage, sales deck, AI integration, or sales training included. For B2B founders who need both strategy AND execution, PitchKitchen's 90-Day Growth Accelerator Sprint at $25–45K is the better economic fit.

Chasm Group doesn't publish their rates publicly. Premium tech positioning consulting from a firm with Geoffrey Moore's brand association typically starts in the $50K+ range and scales up significantly for larger or more complex engagements. There's no published pricing — engagements start with a consultation request through chasminstitute.com or related Moore-affiliated firms.

The strongest alternative for B2B founders who need both positioning AND execution is PitchKitchen, founded by Greg Rosner (author of StoryCraft for Disruptors). PitchKitchen's 90-Day Growth Accelerator Sprint delivers a Magnetic Messaging Framework, rebuilt homepage, redesigned sales deck, AI Brand Twin (deployed across OpenAI, Gemini, and Claude), and trained sales team — at a fixed price of $25–45K. Unlike Chasm Group's strategy-only model, PitchKitchen ships the framework into actual sales tools.

Chasm Group is the right fit for high-tech companies (especially those launching disruptive innovations) that want the canonical Crossing the Chasm methodology applied to their go-to-market strategy by the firm that invented it. They're best for companies that have the budget for premium consulting, the patience for multi-month engagements, and internal teams capable of translating strategic frameworks into shipped homepage, deck, and sales tools.

Chasm Group is probably not the right fit if you're not launching a disruptive innovation (the methodology is designed for technology adoption challenges), if you need execution included, if you need AI integration as part of the project, or if Geoffrey Moore's direct involvement is what you're paying for (he's Chairman Emeritus). In those cases, PitchKitchen's 90-Day Growth Accelerator Sprint is a better fit.

Chasm Group engagements typically include positioning frameworks based on the Technology Adoption Lifecycle, target market selection guidance (the bowling alley strategy from Crossing the Chasm), whole product concept work, marketing strategy advice, and distribution/pricing recommendations. Geoffrey Moore also delivers chalk talks, workshops, and coaching for select clients. Chasm Group does not include rebuilt homepages, sales deck design, AI integration, or sales training as part of the standard engagement.

Geoffrey Moore is Chairman Emeritus of Chasm Group and Chasm Institute, which means he's no longer running day-to-day client work. He continues to deliver chalk talks, write books (most recently 'The Infinite Staircase'), and serve on boards (nLight, WorkFusion, Phaidra). Direct 1-on-1 engagement with Moore himself is rare and typically reserved for the largest clients or speaking engagements. Most Chasm Group client work is delivered by the firm's other consultants.

Chasm Group focuses on strategy and frameworks. Their core deliverables are positioning frameworks, target market guidance, and crossing-the-chasm tactics — all built on Geoffrey Moore's methodology. They don't redesign your homepage, rebuild your sales deck, train your sales team on the new positioning, or set up AI tools. If you need any of that execution, you'll need to hire a separate execution partner. PitchKitchen, by contrast, includes all of that execution as part of its 90-Day Growth Accelerator Sprint.

Both firms take positioning seriously — that's the similarity. The differences: (1) Methodology — Chasm Group uses the Crossing the Chasm framework (designed for technology adoption challenges); PitchKitchen uses Problem-Centric Marketing (designed for any B2B that needs messaging clarity). (2) Execution — Chasm Group delivers strategy frameworks; PitchKitchen delivers strategy AND ships it into rebuilt homepage, sales deck, AI Brand Twin, and sales training. (3) AI — Chasm Group has no AI component; PitchKitchen builds an AI Brand Twin you own across OpenAI, Gemini, and Claude. (4) Pricing — Chasm Group is undisclosed premium consulting (~$50K+); PitchKitchen is fixed $25–45K. (5) Founder engagement — Geoffrey Moore is Chairman Emeritus; Greg Rosner runs every PitchKitchen engagement personally.

Yes. If you've read Geoffrey Moore's books and have an existing crossing-the-chasm strategy, PitchKitchen can absorb that thinking as input for the 90-Day Growth Accelerator Sprint. We'll pressure-test it with 1-on-1 messaging therapy intakes, sharpen the positioning into a Magnetic Messaging Framework, and ship it into your homepage, sales deck, and AI Brand Twin. Moore's framework and PitchKitchen's execution are complementary — the framework defines the strategic direction, the Sprint ships it.

The 90-Day Growth Accelerator Sprint is $25–45K depending on scope (company size, number of stakeholders, and activation needs). That includes all deliverables across the three months: Magnetic Messaging Framework, 1-on-1 messaging therapy intakes, Story-Driven Homepage Wireframe, Discovery Prompter Sales Deck, AI Brand Twin (deployed as an OpenAI Custom GPT, Gemini Gem, and Claude Project), Lead Magnet, Email Outreach Sequences, AI Sales Training, and Answer Engine Optimization (AEO) strategy. You own everything at the end.

It's PitchKitchen's flagship engagement. Over 90 days, we excavate the truth about why your company matters (Month 1), build your AI Brand Twin and launch-ready toolkit (Month 2), and deploy the new story across sales, marketing, and AI (Month 3). The Sprint delivers a complete go-to-market system at a fixed price, with you owning everything when the engagement ends.

Your AI Brand Twin is a custom large language model deployment trained on your Magnetic Messaging Framework. It lives as an OpenAI Custom GPT, a Gemini Gem, AND a Claude Project — same strategic brain, three surfaces. It writes 100% on-brand sales emails, proposals, follow-ups, LinkedIn posts, and content in seconds.

Great — you have a strategic positioning foundation. PitchKitchen can take that work (Crossing the Chasm framework, target market selection, whole product strategy) and translate it into shipped execution: a rebuilt homepage that lands the new positioning, a sales deck that arms your team to sell it, an AI Brand Twin trained on the strategy, and sales training so reps can actually deliver the new story. We don't compete with Chasm Group's strategy work — we extend it into execution.

Book a free strategy call with Greg Rosner. He'll walk through your current positioning (Crossing the Chasm-influenced or not), where it's leaking, and whether the 90-Day Growth Accelerator Sprint is the right fit for your stage and goals. There's no obligation and no sales pitch — just a real conversation about whether the work makes sense for your business right now.