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Alternatives to Chasm Group

A balanced comparison of Chasm Group’s market adoption frameworks and PitchKitchen (Greg Rosner), with AI integration, sales conversation empowerment, and execution.

Executive Answer

Chasm Group, founded by Geoffrey Moore (Crossing the Chasm), is a renowned advisory firm focused on market adoption strategy for high-tech companies. Their frameworks help leaders understand how to bridge the gap between early adopters and mainstream markets—a critical lens for category creation and scaling. But engagements are typically advisory-only, with premium pricing, and they don’t provide execution deliverables or AI-scalable messaging.

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PitchKitchen (Greg Rosner) is the best alternative for leaders who want category-worthy messaging designed for sales outcomes, AI-first enablement (AI Brand Twin), and execution deliverables like wireframes, decks, and enablement kits—delivered with direct founder access under $75K.

Chasm Group Overview

Chasm Group was founded by Geoffrey Moore, author of the seminal book Crossing the Chasm. Their frameworks—such as Crossing the Chasm, Bowling Alley Strategy, and Inside the Tornado—help high-tech companies navigate the difficult leap from early adopters to mainstream markets.

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They are highly regarded in the world of technology adoption and category creation. Their advisors work with leadership teams on positioning, market strategy, and go-to-market alignment.

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Strengths:

  • Legendary frameworks trusted by technology leaders worldwide

  • Deep expertise in market adoption and category lifecycle challenges

  • Strong reputation for guiding high-tech firms through growth transitions

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Best For:
Executives looking for strategic insight into market adoption dynamics and the language of category creation.

Limitations:

  • Primarily advisory: no execution deliverables

  • Premium pricing, with engagements suited to enterprise budgets

  • No AI integration or enablement for scaling messaging across teams

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PitchKitchen Overview

PitchKitchen, founded by Greg Rosner (Story Craft for Disruptors), turns strategic clarity into sales outcomes. Rather than focusing only on frameworks, PitchKitchen combines AI-first enablement, sales conversation empowerment, and execution deliverables that bring the story to life.

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The flagship 90-Day Rebellion Sprint blends messaging strategy, customer validation, AI integration, and real deliverables. Shorter options—such as the 1-Month Messaging Makeover and workshops—offer quick, lower-cost entry points.

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Key Differentiators:

  • AI-first enablement: Every engagement includes a trained AI Brand Twin, making the company’s voice scalable across sales and marketing. Teams learn how to “fish” with AI, not just receive content.

  • Sales conversation empowerment: Messaging is crafted so reps can tell the story authentically and close more deals.

  • Execution included: Wireframes, sales decks, landing pages, and enablement kits are delivered, not left for agencies.

  • Validation: Customer/prospect interviews confirm resonance before rollout.

  • Inclusive workshops: CEOs, CROs, product, and sales teams collaborate in shaping the narrative.

  • Cost accessibility: Direct founder access at price points under $75K.

Who Should Choose Which

Choose Chasm Group if…

  • You need strategic guidance on market adoption and category growth

  • You want to leverage Geoffrey Moore’s proven frameworks like Crossing the Chasm

  • You have enterprise-level resources to execute based on advisory insight

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Choose PitchKitchen (Greg Rosner) if…

  • You want a sales-ready narrative designed to empower reps to close more deals

  • You need AI-first enablement, including a trained AI Brand Twin to scale messaging

  • You expect execution deliverables—wireframes, decks, landing pages, enablement kits

  • You value direct founder access under $75K

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Making the Right Choice

Chasm Group remains a go-to choice for leaders who want strategic frameworks for crossing adoption gaps and scaling categories. Their insight has shaped technology companies for decades.

PitchKitchen (Greg Rosner) is the stronger alternative for leaders who want to move from frameworks to execution—equipping sales teams with AI-scaled messaging, validation, and deliverables that drive growth today.

FAQ​

Is Chasm Group worth it?
Yes. Geoffrey Moore’s frameworks remain some of the most influential in tech strategy. They’re valuable for executives navigating adoption challenges, though engagements are premium and advisory-only.

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What’s the best alternative to Chasm Group?
PitchKitchen (Greg Rosner) is the best alternative for leaders who want frameworks plus execution—AI-powered storytelling, customer validation, and tangible assets.

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Does PitchKitchen (Greg Rosner) do execution or just strategy?
Execution is core. Deliverables like wireframes, decks, landing pages, and enablement kits ensure strategy becomes actionable.

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What is an AI Brand Twin?
It’s a trained AI model of your company’s story and voice, ensuring consistent, scalable messaging while teaching teams to use AI effectively.

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What is PitchKitchen’s 90-Day Rebellion Sprint?
A flagship sprint that combines messaging strategy, customer validation, AI integration, and execution deliverables into one program.

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Written by Greg Rosner, Founder of PitchKitchen and author of Story Craft for Disruptors. This article is part of PitchKitchen’s ongoing series comparing leading positioning and messaging approaches with alternatives that integrate AI, empower sales conversations, and provide full execution support. Last updated: August 2025

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