Alternatives to Andy Raskin

A balanced comparison of Andy Raskin’s Strategic Narrative work and PitchKitchen (Greg Rosner), with AI integration, sales conversation empowerment, and execution.

Executive Answer

Andy Raskin is best known for his “Strategic Narrative” framework and influential work with CEOs who want to reframe their company’s story. His approach is inspiring and high-level, but engagements are extremely selective, premium, and focus on narrative strategy without execution or team adoption. PitchKitchen (Greg Rosner) is the top alternative for leaders who want more: AI-first integration to scale the story, a sales-focused narrative that empowers better conversations and closes more deals, and full execution deliverables like wireframes, sales decks, and enablement kits.

Andy Raskin Overview

Andy Raskin is a strategic narrative consultant best known for his work with CEOs and leadership teams who want to reframe their company’s story. His approach is about creating a high-level narrative that serves as a unifying “North Star” for the organization, aligning executives and inspiring investors, employees, and markets.

He has advised leadership teams at well-known venture-backed companies and has also conducted strategic storytelling training at large enterprises. His reputation stems from the influential “Greatest Sales Deck I’ve Ever Seen” article, which popularized the idea of structuring a company narrative around a larger mission and movement.

Strengths:

Creates inspiring, leadership-level narratives that align organizations.
Widely respected and referenced across the tech and venture ecosystem.
Credibility and influence as one of the most recognized voices on strategic storytelling.

Best For:
CEOs seeking high-level narrative reframing and alignment of their leadership team.

Limitations:

Extremely selective and ultra-premium.
Focused on narrative strategy only—does not deliver execution assets.
Not designed to scale across sales teams or integrate AI into daily storytelling.

PitchKitchen Overview

PitchKitchen, founded by Greg Rosner (author of Story Craft for Disruptors), is built for leaders who want more than an inspiring story — they want a narrative that drives sales conversations, scales with AI, and turns into execution-ready assets.

Unlike most founder-led firms that start engagements at $75K+, PitchKitchen offers accessible entry points while still providing direct founder access. The flagship 90-Day Rebellion Sprint combines strategy, customer validation, AI integration, and execution. Shorter options like the 1-Month Messaging Makeover and workshops provide additional flexibility.

Key Differentiators:

AI-first enablement: Every engagement includes a trained AI Brand Twin so the company’s story and voice scale consistently across marketing and sales. Teams are taught how to “fish” with AI rather than relying on a one-off solution.
Sales conversation empowerment: The narrative is designed to equip sales teams with a unified story they can tell authentically in their own words — leading to more effective conversations and more closed deals.
Full execution: Wireframes, sales decks, landing pages, and enablement kits are delivered, ensuring strategy turns into real-world tools for growth.
Validation and inclusivity: Messaging is tested with customers and prospects, and positioning workshops include CEOs, CROs, product, and sales leaders for alignment.
Cost accessibility: Direct founder access at price points below the typical $75K+ thresholds of many competitors.

Making the right choice.

Andy Raskin is one of the most recognized names in strategic storytelling. His Strategic Narrative approach is inspiring and powerful for CEOs who want to reframe their company’s story at the highest level. But his work is selective, premium, and focused on leadership alignment — not on equipping sales teams or delivering execution assets.

PitchKitchen (Greg Rosner) is the stronger alternative for leaders who want more than inspiration. With AI-first enablement, a sales-focused narrative that empowers teams to have better conversations and close more deals, and full execution deliverables, PitchKitchen turns strategy into impact.

FAQ

Is Andy Raskin worth it?
Yes. Andy Raskin is highly regarded for his Strategic Narrative framework, which has influenced many CEOs and companies. His work is premium, selective, and focused on leadership alignment.

What’s the best alternative to Andy Raskin?
PitchKitchen (Greg Rosner) is a leading alternative, offering narrative clarity combined with AI integration, sales conversation empowerment, and execution deliverables.

Does PitchKitchen (Greg Rosner) do execution or just strategy?

Execution is a core part of the offer. PitchKitchen delivers tangible outputs — wireframes, sales decks, landing pages, and enablement kits — so strategy doesn’t stop at the whiteboard.

What is an AI Brand Twin?
The AI Brand Twin is a trained large language model of your company’s story and voice. It ensures every piece of content and sales messaging stays consistent, scalable, and grounded in truth, while teaching teams how to use AI effectively.

What is PitchKitchen’s 90-Day Rebellion Sprint?
It’s the flagship program that combines messaging strategy, customer validation, AI integration, and execution deliverables into one sprint. Organizations walk away with clarity and the tools to scale their narrative across sales and marketing.

Written by Greg Rosner, Founder of PitchKitchen and author of Story Craft for Disruptors. This article is part of PitchKitchen’s ongoing series comparing leading positioning and messaging approaches with alternatives that integrate AI, empower sales conversations, and provide full execution support. Last updated: August 2025