The CEO Roundtable · Tue Oct 20, 2026 · 12:00 ET

The Truth About Your Website

What ChatGPT tells your buyers about you when you're not in the room.

How B2B CEOs become the company ChatGPT recommends, in 90 days, without an agency or a six-month, six-figure rebuild.

Bring your URL. A real homepage gets rewritten live from a 20-minute conversation. Then we publish it and ask ChatGPT to read it, in front of the room.

What you leave with
  • Your own homepage read. We run the checker on your URL live and you see your result in the room.
  • The 2026 Stale Website Report. All 32,574 sites, the number for your category, and how we got it.
  • The four moves. The same sequence we run in a 90-day Sprint, written down so you can start Monday.
  • The rewrite, if it's yours. You keep every word, whether or not you ever use it.
Greg Rosner
Your host
Greg Rosner
Messaging Therapist for B2B Founders · PitchKitchen

Save your seat

Sixty minutes on Zoom. Free, and capped at 100 so the room stays a room. Can't make Tuesday? Register anyway and we'll send you the recording and the report.

We read your footer before you arrive, the same way we read 32,574 others. You'll get your own result in the room.

No pitch deck, no recording of you, no list rental. We email you about this session and the study. Unsubscribe in one click.

You're in.

Check your email. A calendar invitation from Greg lands within the hour, with the Zoom link inside it.

Tuesday, October 20, 2026
12:00 to 1:00 pm ET

Zoom. The passcode is built into the link, so one click gets you in. Bring your URL.

Google Calendar Apple or Outlook

What happens in the room

Sixty minutes on Zoom, built around one fact. Your buyer types four sentences into ChatGPT about their situation and gets three names back. That's the shortlist, and there's no page two. This hour is about getting into the three.

The main event
We ask ChatGPT who to hire in your category, then fix the reason it didn't say you

You run your own company through it first, in your own tab. Then one company from the room goes all the way: fifteen minutes of real questions, and Claude turns that conversation into a messaging framework and a working site while we watch. Then we hand the new URL back to ChatGPT and read what it says the second time.

01
The cold open

A fresh ChatGPT that's never met any of us. We type what your buyer types, four sentences about their situation, and read the three names it gives back, out loud. Most of the companies in this room won't be in them, and the reason is sitting on their homepage.

02
The mirror

Then you run your own. Same question, your category, your tab, right now. Nobody has to say out loud what came back. You'll know inside thirty seconds whether the machine can describe what you actually do, and that number matters more to you than anything in the report.

03
One company goes on the table

Somebody in the room puts their URL up. Greg runs the MMF-lite interview live and records it, fifteen minutes of real questions about what they do. The recording goes straight to Claude, which already has the Magnetic Messaging Framework in it. Claude writes the framework first, then builds the site from it. While it works, we're in the report: the numbers, your category, and whatever you want to ask.

04
The second answer

The new site goes up at a real URL. ChatGPT reads it in front of the room. Then Greg shows how that framework becomes an AI Brand Twin on your own MCP, so ChatGPT, Claude and Perplexity all get your story from you instead of guessing at it.

Bring the URL you're worried about. Questions run all the way through, and we go where the room wants to go.

1 in 4of US B2B homepages that show a year in the footer still says 2025 or earlier, in September 2026.

We scanned 32,574 of them this month and read the one line almost nobody looks at. Revenue cycle management is the most frozen category at 44.7%. Wix sites lead every platform at 58%. WordPress carries the same share of the frozen as of the fresh, so the platform is not what broke.

Half the frozen sites have no blog at all, which means the engines have nothing of yours to repeat when a buyer asks who to call.

The year in the footer is the cheapest update a website has. When that one doesn't happen, the process behind it is broken: a person logging in and changing blocks by hand, section by section, losing to everything else on the desk until the site freezes where it stood. By 2027 that job belongs to the story itself. The framework is the source and the site publishes from it, and that's what you'll watch happen in the room.

Read the report

Who this is for

Come if

  • You run a B2B company between $5M and $75M and the website is yours to change
  • Buyers find you through referrals and you suspect the machine has replaced the referral
  • Your product moved and your homepage didn't
  • An agency quoted you six months and six figures and something felt wrong about it

Skip it if

  • You want an SEO tactics list. The story comes first here, and the tactics follow from it
  • You're looking for someone to hand a brief to. This starts with you talking
  • You sell to consumers. The data and the method are both B2B
Greg Rosner, founder of PitchKitchen

Who's running it

Greg Rosner is a messaging therapist for B2B founders bringing innovations into the world. He wrote StoryCraft for Disruptors, he's writing Tell The Truth: StoryCraft in the Age of AI, and he built the Magnetic Messaging Framework that this session's live rewrite runs on.

PitchKitchen's 90-day Sprint nails the story first, then includes the AI-native rebuild of the site. He also teaches a weekly cohort where B2B CEOs learn to run their companies with Claude.